Zillow teams up with ‘World of Warcraft’ to showcase virtual homes within popular game – GeekWire
Seattle-based real estate company Zillow has partnered with the company after a long-running online game Military World to show the creativity of the players by showing their virtual homes.
A new microsite, “Zillow for Warcraft,” allows users to explore a variety of in-game home designs, both created by players and members. WowDevelopment team. Some of these homes will be presented using methods similar to Zillow’s virtual tours of the real world, such as 3D modeling and SkyTour visualizations, so users can navigate through the fantasy kitchen as if it were real.
Military Worldpublished and developed by Microsoft subsidiary Blizzard Entertainment, which recently introduced player housing as a feature of its new paid expansion, At midnight. Owners of the expansion can choose to take their characters to an in-game island, where they are given an area and a small house to customize and decorate as they wish.
(At midnight and it involves a life-and-death struggle against a shadowy adversary who plans to capture and destroy the heart of the game’s world, but in most of its marketing so far, Blizzard has chosen to emphasize the new aspect of home building. Look.)
“The players’ houses are a milestone for the players Military World community, and we wanted to honor it in a way that felt authentic and unexpected,” said Beverly W. Jackson, vice president of brand and product marketing at Zillow, in a press release.
Jackson continued: “Zillow is at the center of how people think and talk about home, and games have become a powerful alternative to that.
As part of the Zillow partnership, Wow players will be able to unlock a number of decorative items for their in-game homes, such as a unique doormat.
Notably, Zillow for Warcraft has no transactions at all. You cannot exchange real or virtual currency for anything seen on the website. It’s just a free visual tour of what the players have been able to accomplish Wownew housing scheme.
The deal with Zillow is one of several unusual new brand deals Blizzard has made At midnightincluding an integration with Pinterest that can turn on the in-game camera. While the main driver of Military World still a widespread weapon war in an ever-increasing environment, the introduction of houses seems to have inspired Blizzard to relaunch it to a new audience as a cozy house-building simulator. It’s just that in order to get new furniture, sometimes you may have to go to another dimension and get it out of the dragon.
Military World celebrated its 21st anniversary in November. At midnightits 11th expansion, is scheduled to go live on March 2.
