Strive, Inc. continued the weakness of the price bitcoin , receiving 2,500 BTC for about 185,2 million dollars at an average of $ 74,092 per coin. The purchase, disclosed via SEC Form 8-K on June 2, raises the Dallas-based treasury company’s total holdings to 19,000 BTC – an investment among the top ten publicly traded asset managers.
Strive was launched in 2022 as an anti-ESG asset manager, founded by entrepreneur Vivek Ramaswamy with a focus on early capital allocation for shareholders. In September 2025, the shareholders of Asset Entities Inc. approved a merger with Strive Enterprises to create a combined, publicly listed entity under the ticker ASST.
The transaction gave Strive the first 69 BTC through a Section 351 exchange and opened the door to large-scale bitcoin amassing.
CEO Matt Cole, who once managed the $70 billion portfolio at CalPERS and held direct relationships with the Fed and the Treasury during deflation, reoriented the company to a structured money and Treasury bitcoin model.
Under his leadership, Strive grew from zero BTC to 19,000 in less than a year, using a combination of equity offerings, its Series A Perpetual Preferred Stock (SATA), and capital markets activity to fund acquisitions.
Strive (ASST) also said yesterday that it plans to expand its market capitalization plans by $4.2 billion, increasing both its common stock and SATA preferred stock offerings by $2.1 billion each to accelerate Bitcoin accumulation.
Strive’s cash structure after the purchase
Strive’s ability to continue to earn bitcoin at scale depends on its layered capital structure. SATA, whose Nasdaq-listed perpetual preferred stock, targets a $99–$101 trading range and is designed to reduce volatility while generating recurring dividends.
The Company matches this with Class A and Class B common equity and reserves. In a June 2 filing, Strive reported $137.3 million in cash, up $44 million from the valuation period, and confirmed it maintains an 18-month dividend reserve.
BTC’s quarter-to-date yield stands at 23.0% and year-to-date yield is 36.7%, with a growth rate of 57.0%. These metrics matter because Strive frames its performance not in dollar returns but in bitcoin terms – the goal is to exceed the raw BTC exposure and justify the equity premium.
The background to Strive’s purchase is the first confirmed bitcoin sale by Strategy (Nasdaq: MSTR) since December 2022. Between May 26 and May 31, Strategy issued 32 BTC for 2.5 million dollars at an average of $77,135 per coin – a fraction of its 843,70mureacuure of pure BTC
The proceeds went toward financing preferred stock dividends (STRF, STRC, and related instruments), and a $900 million USD reserve set aside for obligations.
Strive plans to make its SATA preferred stock the first US-listed security to pay cash dividends every business day, maintaining an annual dividend rate of 13% that includes an effective yield of 13.88% while supporting the strategy with a growing Bitcoin treasury.
The company says the structure is designed to appeal to cash-oriented investors who want constant cash flow, while also providing exposure to Bitcoin with a debt-free balance sheet and an ongoing Bitcoin accumulation strategy.
