Galaxy Digital has signed a 15-year deal to rebrand Texas Tech’s Galaxy Stadium starting in the 2026 season.
Summary
- Galaxy Digital has secured the naming rights to the Texas Tech football stadium for 15 years.
- Galaxy will support AI, digital asset, athletics and workforce programs at the university.
- The deal expands Galaxy’s presence alongside the 1.6-gigawatt Helios data center.
According to Friday’s announcement, the agreement makes the Galaxy a data center partner for Texas Tech Athletics. Financial details were not disclosed.
The redesigned stadium will host its first game on Sept. 5, when Texas Tech opens the season against Abilene Christian. Along with naming rights, the Galaxy and the university plan to work on artificial intelligence projects, employee training and opportunities that include student-athlete names, images and likenesses.
Galaxy already operates a Helios data center campus in Dickens County, about 60 miles east of Lubbock. The company’s statistics show that the site has a mandate of 1.6 gigawatts of capacity dedicated to artificial intelligence and high-performance computing.
With the Texas Tech deal, the Galaxy connects its West Texas infrastructure business with one of the region’s most visible college sports programs. The announcement did not provide details on planned AI projects, training programs or potential payments involving athletes.
The Galaxy is aligning its data center business with Texas Tech football
When the 2026 season begins, the Galaxy name will appear on the stadium used by the university that competes in the Big 12 Conference. The company’s role will also extend beyond advertising as the deal includes digital assets, data centers and university joint ventures.
Located in nearby Dickens County, the Helios campus gives the Galaxy an existing base of operations near Texas Tech. Galaxy has set the stage for AI and high-performance computing, while its authoritative capabilities place the site among the region’s major digital infrastructure developments.
The Texas Tech deal follows continued investment in computer centers across the country. Texas already hosts Bitcoin miners and infrastructure operators including Riot Platforms, Cipher Mining, Core Scientific, CleanSpark, IREN and Hut 8.
In February, mining hardware maker Canaan bought a 49% interest in three Texas mining properties operated by Cipher Mining for about $40 million. Earlier this month, MARA Holdings announced plans to acquire a two-gigawatt capacity site in Texas for a campus that supports computing and Bitcoin mining.
Texas is attracting more crypto investment and political spending
In addition to infrastructure development, crypto-linked political parties have increased spending in Texas elections. Political committees affiliated with the industry spent more than $10 million in May on congressional candidates, according to the report provided.
All six who were supported by those groups won their races, the report said. The spending has added another layer to the industry’s activity in a province that is already attracting miners, data center developers and digital goods companies.
Texas officials have also adopted policies involving Bitcoin. Last year, Gov. Greg Abbott signed legislation establishing the Texas Strategic Bitcoin Reserve.
In May, federal officials began moving the reserve’s exposure away from exchange-traded Bitcoin wallets and toward directly held Bitcoin, according to the report. The change placed Texas among the US states using public policy to hold Bitcoin directly rather than relying solely on a regulated investment product.
The Galaxy stadium deal now adds a college sports partnership to that project. Although the 15-year term gives the company a long tenure at Texas Tech, neither party has disclosed the value of the contract or the timetable for planned student and employee programs.
