League of Legends First Stand Twitch and Warhound Senna registration revealed

Riot Games has announced a range of new features for League of Legends esports fans tied to the upcoming First Stand tournament.

In addition to revealing details about the event, Riot confirmed the team’s profit-sharing plans linked to the new Senna skin and increased fan opportunities through official streaming channels.

Warhound Senna will be available in League of Legends from March 18 to April 15, with a portion of the proceeds shared directly with LoL Esports teams. Players can purchase the skin by itself, as part of a border set bundle, or in a chroma bundle, with individual chromas also sold separately.

Riot also confirmed that Twitch subscriptions will be part of First Stand viewing. Fans watching through official LoL Esports channels will be able to register, creating another stream of income linked to the event.

Spectators on the official LoL Esports website who log in with their Riot ID will always be eligible for Drops, including the special Evelynn emote during Finals.

According to Riot Games, the benefits of a Twitch subscription include:

In the finals of First Stand on March 22 there will also be i Runeterra Fan Fest at the Visual Farm Gymnasium in São Paulo. The event will offer live viewing of the finals, Riot themed gaming stations, cosplay appearances, and an Artist Gallery highlighting local creators.

According to Riot, Fan Fest tickets are free and available on a first-come, first-served basis. Members of the league’s development team are expected to attend and interact with fans.

The First Stand Tournament will take place from March 16 to 22 at the Riot Games Arena in São Paulo, Brazil. The tournament will consist of a Group Stage followed by a Knockout Stage, with all matches played as a best-of-five series.

Major districts have locked in many of their representatives:

The LPL will finalize its teams as soon as March 7th.

The release of Warhound Senna fits into Riot’s broader effort to build stable revenue systems for professional teams. In recent years, the publisher has introduced revenue-sharing skins, event bundles, and digital content programs tied to major tournaments.

By linking game purchases and Twitch subscriptions directly to First Stand, Riot continues to explore models that connect fan engagement and team support. If successful, similar programs could remain a regular part of the LoL Esports calendar going forward.

This profit sharing model offers clear benefits as it creates additional revenue streams for teams outside of sponsorships and prize pools. In addition, it allows fans to feel directly involved in supporting the competitive scene. At the same time, the system relies heavily on strong spectator involvement and cosmetic sales, which can fluctuate depending on the interest of the event, the featured champion, and the teams participating in the event.