Xbox Console Sales Jump 86% In June, So Everything Is Saved Now – WGB
Good news, everyone: Xbox is saved.
Please ignore the multiplatform strategy, studio closures, executive departures, ballooning console prices and the vague feeling that Microsoft can sell you an Xbox without actually making an Xbox. None of this matters, because Xbox Series X|S sales jumped 86% in the US in June.
Break out the champagne. Cancel funerals. Xbox is back, baby. Well, as long as you wink. It’s difficult. And maybe down a few shots.
According to Circana’s latest US sales data, Xbox Series X|S unit sales were up 86% compared to June 2025, and revenue from console sales doubled. That makes June the product’s strongest month of 2026 so far, and Xbox is reportedly the only major console platform to record year-over-year growth.
Those are undeniably good numbers, especially given the seemingly endless stream of destruction surrounding Xbox hardware. Microsoft has spent the last few years watching console sales decline while gradually releasing many of its games on PlayStation and Nintendo hardware, leaving everyone wondering if they still view the low plastic box under your television as very important.
Unfortunately, this miracle comes with many beautiful caveats.
The biggest one is that June 2025 was the worst month for Xbox. Microsoft raised prices a few weeks ago, while the newly launched Nintendo Switch 2 was busy hitting the market and eating away at everyone’s income.
In other words, Xbox is compared to a very weak moon. An 86% increase sounds amazing, but the percentage is much easier to inflate when the original number is lying face down in the hole.
Circana did not publicly provide the sales price of the raw Xbox, so we cannot see how many consoles were sold. The Xbox still finished behind both the Switch 2 and PlayStation 5 in terms of units and revenue, and remains third for the year to date.
Still, Xbox deserves some credit. No matter how good the comparison is, selling more than 86% of consoles last year is better than selling less than 86%. That’s the kind of high-quality financial analysis that comes to Wolf’s Gaming Blog.
There are also several possible explanations for the sudden increase.
Retailers offered discounts on Xbox consoles throughout June, making the hardware even more attractive than it has been recently. Microsoft then announced that Xbox prices would go up again in August, with some models going up by as much as $150 in the US.
That announcement came in late June, so we can’t explain all the increases. However, it may have encouraged people who were already thinking about buying an Xbox to grab one before Microsoft ends up tying another bag of money to the price tag.
The broader US hardware market was also the worst in June. The amount spent on consoles is down significantly compared to last year, although that is also heavily influenced by the big launch of the Switch 2 in June 2025.
So, has the Xbox hardware finally turned around?
Probably not. One strong month—especially one compared to last year’s unusually weak year—isn’t enough to herald a comeback. We will need several months of continued growth before anyone can say with confidence that the Xbox console business is recovering. If possible.
But for once, Microsoft has received good news for Xbox hardware. Sales were up, revenue more than doubled and the Series X|S had its best US month of the year.
Xbox saved. He continued to close his eyes.
